MEET THE DESIGNER – JULY – OHH DEER
Finally summer is upon us, the sun is in the sky and beaming down onto our faces. Or at least the sun is behind that massive black cloud. Ah, England. This month’s box is themed around the wonderful summery time of year; bright colours, loud patterns and tropical blues. We thought we would call it ‘Splash’ – one step closer to our dream of having a swimming pool in the office. We are super excited to show you how we went about designing the range, and we hope that you enjoy your boxes when they arrive!
How We Begin
We are lucky to say that here at Ohh Deer we aim to start trends, rather than follow them too much, so we always start by trying to design things we love and would want to buy ourselves. With the Splash range, we were primarily inspired by texture and colour, so from there the ideas developed.
Like most creative things, many ideas are thrown at the table. Only a few ideas will make the cut into the final stages. Colours change, patterns are manipulated and finishes are used to take the designs to the next level. For instance, we were big fans of wanting to use fluorescent yellow on the Splash notebooks to make them pop! Thus we had this in mind when considering each composition.
After much toing and froing we settle on a cohesive range. A simple selection of patterns are placed on particular items with their colours and finishes all taken into consideration. We make sure our products stand out on the shelves, do they all look good together? Do they feel nice? Would we use them? If the answer to all of those questions is ‘yes’ then huzzah! We have a delicious new range.